In 2025, the Art of Ageing initiative will debut a thought-provoking short film, Ageing Well, which was filmed on location in Zimbabwe and The Gambia. The film seeks to provide an in-depth exploration of the ageing process, shedding light on the realities faced by older adults while addressing key challenges such as ageism, age-based discrimination in education, and the experience of "ageing out of place."
Purpose of the Film
The film’s primary goal is to encourage viewers to rethink their perceptions of ageing. By presenting a nuanced and empathetic portrayal of older adults, the film aims to inspire people to make more informed decisions about their life and health. Additionally, it seeks to challenge and combat ageism, a persistent issue that continues to affect older generations in various ways, from stereotyping to exclusion from key aspects of society.
Explored Themes
Ageism:
The film examines the pervasive issue of ageism, where older individuals are often marginalized or underestimated simply because of their age. It explores how negative attitudes and stereotypes affect their opportunities and quality of life.
Negative Age Patterning in Schools:
Another key theme is the often-overlooked ageism that older adults encounter in educational spaces, where they may feel out of place or unwelcome in environments traditionally dominated by younger generations.
Ageing Out of Place:
The film also delves into the phenomenon of older individuals ageing in environments that may no longer suit their physical or emotional needs, often feeling disconnected from the communities they once called home.
Expert Perspectives and Potential Solutions
The film goes beyond showcasing challenges, offering expert insights on the root causes of these issues and discussing potential solutions. Health professionals, social scientists, and community leaders contribute their knowledge, helping to present a comprehensive view of the complex realities of ageing. These perspectives offer viewers both a better understanding of the problems and ideas for how society can better support older adults.
Community Screenings in 2025
Ageing Well is set to premiere in communities across Zimbabwe and The Gambia in 2025. These screenings will provide an opportunity for local audiences to engage with the film’s themes, sparking discussions on how to better support the elderly in their societies. By showcasing the film in diverse settings, the Art of Ageing initiative hopes to foster conversations that will lead to tangible improvements in how ageing is understood and addressed within these communities
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